MARKETING SERVICES

Drive Your Business Results with Customized B2B(&B2C) Marketing Services

  • Understand your untapped market opportunities, how your competitors go to market, and what you can offer that your competitors do not.

  • Purpose, Positioning & Proposition

    Articulate the brand identity, core idea, purpose, and story behind the distinct value your business provides.

    Brand Marketing Plan

    Define your target audience, yearly goals & KPIs, customer journey, marketing channels, and offers.

  • For Branding

    Create or update your brand logo, tagline, colour palette, e-signature, and brand guidelines.

    Create visually appealing graphics, banners, and promotional materials: branding graphics for vehicles, building signage, brochures, product spec sheets, catalogues, and promotional items.

    Tradeshow booths, corporate and sales event presentations

    For Website Engagement & Promotion

    Update your WordPress or Shopify website with engaging content created to entice your target audience to take action and contact you.

    Creative development and graphic design of all marketing materials and campaigns, website graphics, and marketing projects

    Creative video development (script, storyboard, scheduling, production, and editing)

  • Media Buying

    Generate leads and grow your sales with marketing campaigns executed across traditional and digital marketing channels.

    PPC Campaign Management:

    Develop, implement, and optimize paid advertising campaigns across various platforms (Google Ads, Facebook, Instagram, Tik Tok, etc.).

    Monitor and adjust budgets, bids, and targeting parameters to maximize ROI.

    Earned Media

    Reach out and successfully secure publications/journalists to promote products in “Best of” guides, “Top 10” lists, product review articles or relevant product blogs.

    Amazon Operations

    Assist in Amazon channel operations, including promotions, product page auditing and sales reporting.

    Website Audits, Maintenance & Updates

    Ensure your website is easily found, performs well on all devices and provides visitors with a good experience with regular maintenance, function testing & updating of creative content and SEO.

  • Drive brand performance and achieve your yearly goals with regular monthly tracking, analysis & reporting of your Key Performance Indicators (KPIs):

    We utilize analytics tools to track, analyze, and report on key performance indicators (KPIs) for PPC and SEO campaigns.

    Provide regular reports and insights highlighting successes, challenges, and recommended optimizations.

Meta Business Partner

  • Research

    You can’t market in the dark. That’s why we conduct market research to identify your target audience preferences, do regular competitor analysis to identify opportunities and threats, adjust strategies accordingly and stay up to date with industry trends and emerging digital media technologies to recommend new strategies and initiatives.

  • Content Strategy

    An important part of any effective digital marketing plan is effective content strategy. We help you determine what role content (the subject matter of videos, blogs, articles, website copy, social media posts, etc.) will play in achieving your digital marketing goals.

  • Search Engine Optimization

    We conduct thorough keyword research to identify opportunities for organic traffic growth and Implement on-page and off-page SEO strategies to improve website ranking and visibility. We ensure SEO best practices are integrated into new and existing content.

  • Search Engine Marketing

    Placement of advertising within Search has become a top marketing priority for businesses as more consumers and business buyers conduct research and shop online. We maximize your advertising spend on Google Search and Display to generate a positive return on your investment.

  • Social Media Marketing

    Through a mix of advertising tactics, audience metrics and ongoing monitoring and adjustment, our team builds out social media marketing campaigns on Facebook, Instagram, LinkedIn and other social media channels to help you gain exposure and grow your audience.

  • Video Marketing

    Have a story to tell? Video is the best way to convey it to your target audience. We offer professional drone-certified photography & videography and editing services to drive results on your website, through your social media channels, or elsewhere online.

STAND OUT WITH VIDEO

Have a product or service to share with the world? The way you tell your story online can make all the difference.

Lancaster Heating and Cooling Furnace Maintenance promotional video

Lancaster Heating and Cooling AC Maintenance promotional video

LEADERSHIP